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Look! Phenomenal Loveteam Alden and Maine are seen in this Rice Paddy Art

The rice paddy art, hopes to attract millennials to farming, featuring the faces of the popular AlDub Love team, aims to drum up young Filipino's interest in farming and agriculture.

The Philippine Rice Research Institute (PhilRice) created its rice paddy art using purple rice, a traditional variety, and NSIC Rc360, an inbred variety.

Image credit PhilRice

MANILA, Philippines - The Philippine's lead agency on rice research is trying a new approach to attract young Filipinos to venture into rice farming; featuring the faces of popular celebrity AlDub Love team Alden Richards and Maine Mendoza - better knows as 'AlDub' - on rice paddies.


"This is one of our strategies to make the youth of today be more informed about the current situation of rice farming in the country. There are many opportunities that await them in agriculture," Barroga said.

The rice paddy art also aims to drum up interest in the 5-hectare future rice farm, which features clean energy facilities, drone technology and advanced farm machines, as well as an experimental field using hybrid, inbred, and traditional rice varieties.


To complement this effort, PhilRice is also mobilizing young people to spread the information about its program in rice-farming communities through its Infomediary Campaign. It is also offering a training program to update fresh graduates in agriculture on the latest technologies on rice production.

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